USA: BEAUTY THAT LEADS

What is iWhen we think of American beauty, what image comes to mind? Is it about having specific features—like olive skin, golden eyes, a slender nose, or high cheekbones? Or perhaps it's softer features: chubby cheeks, a dimpled chin, and rosy lips. The answer is neither, and in truth, it’s both. American beauty is far too complex to be limited to any one look or ideal. It defies being pigeonholed into a narrow definition, as American beauty can encompass any color, race, ethnicity, or even nationality. What makes American beauty so distinct is its ability to reflect the country’s cultural diversity and inclusivity, creating a captivating mosaic of different faces, backgrounds, and personal stories. It’s this diversity, combined with elements of lifestyle, healthcare, and cultural influences, that makes American beauty so distinctive.

So why do Americans stand out, each unique yet seemingly "good-looking" in their own ways? Beyond diverse genetics, the answer lies in a mix of factors that go deeper than physical appearance: access to nutrition, healthcare, beauty products, and cultural values that celebrate individuality and wellness. Let’s explore the many facets that come together to define American beauty in all its forms.

Racial and Ethnic Diversity

One of the most powerful influences on American beauty is the country’s diverse ethnic heritage. America’s history of welcoming immigrants from around the world has created a unique blend of backgrounds that come together to form an ever-evolving beauty standard. Unlike nations with more homogeneous populations, America’s varied cultural backgrounds have enriched its ideals of beauty. This fusion of ethnicities has given rise to a wide array of stunning faces, including well-known personalities like Beyoncé, Jennifer Lopez, Alicia Keys, Mariah Carey, Norah Jones, Ann Curry, Jessica Alba, and Halle Berry. These icons, and countless others, embody a mix of different cultural backgrounds, showing that American beauty is an inclusive celebration of diversity.

The American melting pot has led to a look that transcends singular characteristics. In some cultures, specific features may be considered the standard of beauty, but in America, beauty encompasses an eclectic mix of traits. The result is a nation where beauty represents not just physical appearance but also individuality, personality, and the influence of different cultural heritages, which all add richness to American beauty.

Perfect Teeth

Beyond racial diversity, there’s another hallmark of American beauty that often stands out: the quintessential “perfect” smile. Americans are known for their commitment to dental care. Straight, white teeth are not just considered attractive—they’re practically a national characteristic. Around 90% of American kids aged 12-13 see the dentist regularly, and orthodontics like braces are common. This early emphasis on dental health contributes to a national standard of smiles that are as straight as they are bright. The fascination with perfect teeth is less common in other countries, where dental care may not be as culturally or economically emphasized. In some countries, parents and children are less focused on dental aesthetics, and by the time adulthood rolls around, it’s often too late to make changes without more extensive dental work. In the U.S., however, dental care is ingrained in youth, and this dedication to maintaining a dazzling smile has become a defining trait in American beauty.

A Culture of Sport and Fun

Another defining element of American beauty is a culture that celebrates athleticism, fitness, and an active lifestyle. Physical activity is a key part of American school life, with students engaging in sports like gymnastics, cheerleading, swimming, soccer, and basketball from an early age. This emphasis on sports creates a culture where fitness and physical health are valued, leading to fitter, more athletic physiques that contribute to the American beauty ideal. This early involvement in sports not only promotes physical fitness but also instills confidence and physical grace that often become lifelong traits. Unlike many countries where sports are extracurricular activities, in America, physical education and sports are embedded in the school system. This means that a large percentage of young Americans are exposed to athletic activities, which contributes significantly to their physical well-being and self-esteem. As a result, Americans often grow up with a strong sense of confidence, which adds to the appeal of their beauty, making it as much about personality as it is about physical appearance.

Bold and Beautiful

America’s strong feminist legacy has also shaped the American beauty ideal in profound ways. From the early feminist movements to today’s conversations around gender equality, America has fostered a society where women are encouraged to be strong, independent, and confident. American media showcases strong, outspoken women, and this culture of empowerment is reflected in the way beauty is perceived. American women are often seen as ambitious and self-assured, bringing an undeniable strength to their beauty.

This cultural environment has also given rise to educational and professional achievements. More women attend college in the U.S. than men, and young American women are encouraged to be bright, assertive, and resourceful. Growing up in a society that values independence and strength, American women often embody an empowered sense of self, which adds depth and individuality to the concept of beauty.

A Lifestyle of Health and Balance

American beauty is also marked by a commitment to health and wellness. Americans are highly health-conscious, with a strong cultural emphasis on nutrition, exercise, and mental well-being. Many Americans incorporate fitness routines such as yoga, running, and Zumba into their daily schedules. These practices promote both physical fitness and mental wellness, enhancing their overall appearance and adding an element of inner beauty. For many, this includes not only exercise but also hobbies like reading, painting, or dancing, which cultivate creativity and emotional balance. This dedication to maintaining a balanced lifestyle reflects the American value of self-care. Americans often prioritize a health-conscious lifestyle not only to enhance their appearance but also to improve their overall quality of life. This approach to beauty from the inside out contributes to a well-rounded sense of American beauty that goes beyond physical looks and includes inner health and happiness.

The Influence of Beautiful Immigrants

America’s allure as a destination for career opportunities, education, and better living standards attracts people from all over the world, enriching American society with new cultures and traditions. The entertainment and modeling industries, in particular, draw talented individuals from various countries who bring with them unique looks and perspectives. Approximately 13% of Americans are foreign-born, and 25% are either first or second-generation immigrants. This diverse influx has profoundly impacted American beauty standards, as people from all backgrounds have contributed to the nation’s rich tapestry of appearances. The constant influx of immigrants has also led to an inclusive view of beauty, with no single look or ideal dominating the scene. America’s entertainment and fashion industries, known for being progressive, have begun to celebrate a more diverse range of beauty, from different skin tones to various body types.

Embracing Body Positivity

In recent years, America has taken the lead in promoting body positivity, advocating for acceptance of diverse body shapes and sizes. Celebrities like Serena Williams, Ashley Graham, and Kim Kardashian have embraced their natural curves, sparking body acceptance campaigns and encouraging individuals to love themselves as they are. According to a 2016 study by Washington State University, the average American woman’s clothing size has increased from a size 14 in 2010 to a size 16-18 today, reflecting a national shift toward embracing body diversity. This cultural shift has fostered a healthier and more inclusive approach to beauty, challenging the traditional standards set by the fashion industry. Body positivity has also influenced the global beauty industry, as American media celebrates plus-sized models and advocates for healthier beauty ideals. This movement has allowed people to redefine beauty on their terms, valuing individuality and authenticity over societal standards.

Ultimately, American beauty is about more than a single appearance—it’s a celebration of diversity, health, confidence, and individuality. America’s influence on global beauty standards is reshaping ideals to be more inclusive and accepting, making beauty accessible to all. In a world that increasingly values diversity and authenticity, American beauty stands as a testament to the power of self-expression and inclusivity, proving that beauty truly has no boundaries.

Also read: July magazine of 2019