DENIM-

A WALK THROUGH HISTORY

THE ORIGIN

The word ‘denim’ originates from ‘Serge de Nîmes’ which is a twill fabric that was first woven in Nîmes, France.

VARIETY IN MAKING

Back then, these garments had only a blue shade and its variants. But in the modern world, we see denim to be maroon, grey, and black too, with blue denim being the most popular one

LEVI STRAYSS AND DEVI- HISTORY MAKERS 

Back in the 1800s, during the gold rush, American miners needed clothes that were strong and durable. Levi Strauss was a businessman who sold denim. And Devi, a tailor who used the fabric sold by Levi to make tents, blankets, and wagon covers.

LEADING ON THE CULTURE WITH BLUE

On the contrary, American soldiers started wearing denim jeans on holidays, and hence the concept of jeans caught on. Women, men, and children started wearing jeans as casual wear.

MUSIC CULTURE INSPIRING THE DENIM CULTURE

Designer companies like Calvin Klein, Gucci, and Versace started offering high-end jeans, and the punk music culture inspired the skinny jeans and snow wash look in the denim industry.

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